This article discusses how you can manage all of your social media marketing from a single location to save mountains of time and to gain a greater impact on the internet.

Many accommodation providers understand the importance of social media in their marketing campaigns. However, posting to popular social networks and update your website so that it has fresh, relevant content is usually a time consuming process. This time constraint means that many hotels aren’t publishing to as many social sites as they could be.

Well, it doesn’t have to be that way any longer…

What you do need: a Website and a Blog on your website.  Firstly, if you haven’t already got a Blog on your website. You will need to get one installed – ask your webmaster to do this. Installing a Blog is fairly simple, and it should not cost very much at all. I recommend using WordPress, as it is the industry standard blogging platform.

For the most effective social media marketing you should be posting through social networks such as Facebook, Twitter, Google Plus, Pinterest, Tumblr (if you aren’t, you should be). As we mentioned earlier, this can take a lot of time to post to all of these accounts. What I am about to share with you will allow you to post to all of these accounts automatically, and build your website’s content at the same time… sound too good to be true?

OK, so here is the hottest tip:

Publish your specials, offers, local events and travel tips on your own Blog and then sharing it to as many social sites as you can. This provides you the ability to do 2 things at once – build your website’s content and publish that information to Facebook (and other social media).

There is a tool that makes your social media marketing a whole lot easier. Social Networks Auto Poster (SNAP) by NextScripts. SNAP is a WordPress plugin that automatically publishes blog posts that you write to social sites such as Facebook, Twitter, Google+(Google Plus), Blogger, LiveJournal, Delicious, Diigo, Stumbleupon, LinkedIn, Pinterest, Plurk, VKontakte(, WordPress, and Tumblr.

Check out SNAP here:

Just like your channel manager distributes your room inventory, SNAP will distribute your blogs to social media sites whenever you write a new blog.

The additional social media exposure and website’s content (blog posts), will gain further targeted traffic to your website which will help in gaining more direct bookings on your website.