Social media is a fantastic tool that all accommodation business should be using! Not only does it drive direct revenue/bookings, it helps with brand awareness and customer engagement. Social media is really an essential tool for all small businesses!

If you reading this and you are in the accommodation business without any social media pages, at the very least you must create a Facebook page today!

How to get the most out of your social media pages

Set Goals

Creating goals is a great place to start for social media marketing. When setting goals it’s important to set “SMART” goals that are: Specific, Measurable, Achievable, Realistic and Time-Based.

The great thing about social media is that your goals can easily be measured with direct bookings, increased traffic or followers, conversions, engagement in posts etc.

Use timing to your advantage

Social media posts at the right time can make all the difference to engagement, interaction and conversion. Experimenting with timing is a very clever thing to do. Things like day of the week and time of the day are essential when posting on your social media accounts. After all, you want to be optimising you post. Facebook insights is a great tool for this, it can help reveal when your followers are more active etc.


Hashtags these are a fantastic tool for all business accounts. They work in a very similar way to keywords; they have the ability to increase the reach of your post. Getting on board with trending hash tags is the best way to do this. Try to incorporate the hashtag into your post instead of posting 50 at the end of your post (which lots of Instagramers like to do). Doing this will help to boost your post organically as readers will find something (the hashtag) they are looking for instead of a whole list of hashtags that aren’t relevant.

Post Performance

Tracking and monitoring post performance can be a very useful tool; Facebook Insights is another great tool for this. They give you a snapshot of published posts and their performance, This is broken down by: reach, clicks, time, reactions, comments and shares. This gives you the ability to work out which post are working and what times are the most affective. For a small business, hotels and accommodation providers this is a great tool to have at your hand without having to pay for a social media specialist! 

Reuse engaging content

We all have those blog post or articles that were an absolute hit! So, why not use it again? There is absolutely nothing wrong with posting a successful post more then one time! Readers wont get annoyed – There is a good chance that a lot of your audience missed out on seeing it the first time. Therefore, why not post it again!

To automate your social media marking and sales contact Allotz Autopilot for a free demo of The Konnector.

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