At its most basic, hotel marketing, like any other kind of marketing is a plan to get you from where you are now to where you want to be. This road map should be about achieving the goals you want, and how you are going to do it.
Once those goals are set, your focus should be on achieving them. One step at a time. The most important thing to remember about hotel marketing is that it won’t happen overnight. You must establish both short-term and long-term goals. These goals will all take time to accomplish.
Planning your work and working your plan are as important in hotel marketing as in any other field. Even though your successes will take time, eventually you will achieve it.
Know who you are:
Whether you want to be a mega-hotel catering to the rich and powerful or a small bed and breakfast that provides a more personal touch, you must define yourself, your hotel as well as the values of your business. All of your goals will stem from who you are and will help establish your uniqueness – or your USP (Unique Selling Proposition). This will help differentiate you from your competition.
Pick your audience:
A common misconception is that customers will find you. That is definitely not true. You pick your guests. Consider who can and will stay at your hotel. Think about their wants and requirements. Then design the services that you provide around those people. Cater to a specific clientele and market to them. Although you will most likely end up serving other kinds of guests, you should choose who you cater to.
Decide on marketing strategy:
Although it seems like a no-brainer, there are a lot of choices when it comes to marketing your hotel online. Websites are a must, of course, and the more detail you can put in your site the better. High-quality photography and the ease of use for your customers is very important, but once you get there you have to decide what is next on your list. Mobile computers are the future of digital marketing. Being able to find a hotel and book a stay, while travelling, is becoming a critical feature of hotel booking systems.
You want your customers to be able to find and book a room with you anywhere and at any time. This means your website should be compatible with mobile devices.
Track your investment:
You should have a way to measure all marketing activities that your business undertakes. This way you will be able to measure its success. Tracking your campaigns is essential because you will discover which campaigns work and which ones don’t. By knowing these important statistics, you will better understand where best to spend your marketing dollars.
These four steps will start you in the right direction. Remember; making a plan and sticking to it can mean the difference between success and failure of your hotel’s marketing campaigns.