-
READ MOREIn the accommodation industry we thrive on customer feedback and positive online reviews for success, new customers and high occupancy year round. Unfortunately, as we all know and have probably experienced first hand, not everyone leaves positive reviews… This can be very annoying and frustrating for owners and operators, as they always hope customers would […]
-
READ MOREAs all accommodation provers know, online travel agents play an essential part of their business by driving bookings and marketing their properties on their online websites. So, how can we improve our ranking on the OTA’s websites? Here are four simple yet effective ways to help improve your ranking: Complete your profile Have your profile […]
-
Hotel Operations / Market Information / Marketing / Tourism January 18, 2018
READ MOREThe Millennial generation is known for being unique, they place a high level of importance on being culturally rich and growing their identity through experiences. What this means is they are avid travellers, adventure seekers and experience lovers – the perfect candidate for marketing holidays too! So, who are they; a millennial is someone born […]
-
READ MOREAs every accommodation provider knows, online reviews are an essential part of every business and they are especially important for hotels, motels, apartments and holiday homes. The problem most of us face is trying to get satisfied people to complete online reviews – we all know that angry or dissatisfied guests have no problem filling […]
-
Hotel Operations / Market Information / Marketing December 7, 2017
READ MOREAs the contemporary hospitality industry expands to include more vacation rentals, apartment shares, and other kinds of stay-over locales, hotels are radically changing to keep up with current trends. They are revamping services to set themselves apart from other types of accommodation, becoming more technologically savvy, unique, and personalized. Customers are starting to value experiences that […]
-
READ MOREPeruvian fashion and portrait photographer Mario Testino once said, “However spontaneous I hope a photograph will look, I always put a lot of thought into how I can make it happen.” Mastering the art of cross sales is much the same thing. While it’s best to appear as though the product being offered is specifically […]
-
READ MORESocial media is a fantastic tool that all accommodation business should be using! Not only does it drive direct revenue/bookings, it helps with brand awareness and customer engagement. Social media is really an essential tool for all small businesses! If you reading this and you are in the accommodation business without any social media pages, […]
-
READ MOREMost accommodation businesses are seasonal and experience a “low demand” period, where business slows down and your occupancy drops. Many accommodation providers consider this a threat or daunting time, although this can be considered a threat it should also be considered an opportunity. With a little creative thinking and planning low season could be a […]
-
READ MOREAs all bloggers know sometimes blogging can be a tough task… Especially when you are having a creative block or can’t think of you next topic. – This is a very real feeling for most boggers. However, as we know the benefits of pushing through and getting that blog out to your readers is such […]
-
Direct Bookings / Hotel Operations / Market Information / Marketing September 29, 2017
READ MOREWell, I can assure you the answer to that question is a firm yes! Have you ever gone to book a hotel room and found 30 different options and had an extremely difficult time understanding the difference between all the options? – You’re not alone! In the modern world we tend to think the more […]
