It may sound like a silly question at first; however it is a legitimate question that you should ask yourself as a hotel owner or operator. If you feel that something just isn’t working, then it may be time you started taking control, sometimes it can be far too easy to let your hotel control you, which will result in sleepless nights and plunging profits.
If you are running your hotel, then each day is organized with tasks laid out to complete – and they are completed, staff are generally happy, guest satisfaction is high and profitability is up.
If your hotel is running you, the days are hectic, designated tasks are not completed (if they are set at all). You regularly feel tired, you don’t have time to manage your hotel and you have a high staff turnover.
In fact, at the heart of the question whether “are you are running your hotel? Or is your hotel is running you?” is staff and systems.
Staff shortage is often an issue for the hospitality industry – certainly not having enough hands on deck can present problems from time to time. However, it is a problem when you are finding that your employees rush to complete their tasks, only to later fill in somewhere else that isn’t part of their job description, nor their expertise. No hotel can run well when its employees are spread too thin.
Further, if staff don’t have the required time to complete their own tasks thoroughly, it could certainly prove detrimental to staff satisfaction which has an impact on customer satisfaction, which obviously has a direct impact on your bottom line.
According to the Bureau of Labor and Statistics, hotel jobs are some of the most commonly quit among all industries. In 2011, the number of employees who quit was almost two times as many as the number of employees who were let go. The similarities between hotel job and other jobs (relating to hospitality and food) in this category where so many people seemed to be quitting were low pay, the absence of workplace benefits, and the absence of policies that employees may be looking for.
Setting-up systems in business is a sure way to help place you in control and will allow you to start working on your business, instead of in your business. Having systems in business can prevent you from doing tasks over and over again. They also increase staff satisfaction, because staff hate doing repetitive, boring tasks – especially if they don’t have to. The bottom line is that staff like to feel in control and feel as if they are doing a great job.
What is better is if you can automate systems. An example of this in the office would be the classic mail merge in MS Word. Another example of automation is using a Property Management System (PMS).
One area that you can automate is your online bookings and yield management. With Allotz Autopilot you can say goodbye to spending hours in front of a computer screen adjusting rates in channels and re-allocating inventory to the channels. Allotz Autopilot runs on virtual autopilot where the other channel managers can’t. If you believe that your business requires more refined systems, it may be time to take a look at Allotz Autopilot.