Step 1: The People Working at Your Hotel
The first step is to ensure that your hotel employees are making your guests feel welcome from the moment they walk in the door to the moment they leave. Everyone working at your hotel should be trained to place spectacular customer service at the top of their priorities.
Step 2: Cleanliness
If your hotel has a reputation for not being clean, or even for just not seeming clean in any way, then this could be why less people are coming to stay. It is extremely important that all the areas the guests see, especially their rooms, are kept in top condition at all times. This will make people come back – and they also won’t spread the word that others should avoid the hotel.
Step 3: Quality
Guests won’t want to come back to a place where anything – from the food to the beds – is bad quality. Well, that’s not true. Some of them might not care. But a good number definitely will – and they’ll tell their friends all about it.
Step 4: Home
This step is simple: make your guests feel like they aren’t staying in a hotel, even though they really are. Okay, that may not sound so simple – but it is when you think about it. It’s the little touches that will make guests feel at home in your hotel. So don’t skimp on the little things.
Step 5: Give People an Incentive to Come Back
Think about something you could give guests when they leave to entice them to become return customers. Maybe it is not something that you give them right then – maybe you tell them that they can sign up for your email list, and then they get emails about great deals, sent to them because they have stayed there before.
Step 6: Your Hotel’s Website
Spruce up your hotel’s website and make it look as appealing as possible. Look at it from a customer’s point of view – make them want to come stay at your hotel just based on what they will see on the site.
Step 7: Promote Online
Use any online promotion outlets available to you to spread the word about your hotel. Social media is a wonderful way to promote – and it’s easy and free!
Step 8: Promote with Free Items
Leaving items in the rooms for guests to take home is good for two reasons. First, they will appreciate the extra touch and convenience. But if you include your hotel’s name and information on the items, then it is a good idea for another reason as well. Having these items out there will spread the word about your hotel. So encourage guests to take free items such as pens and notepads home with them – this could attract new people to come and stay.
Step 9: Fix Problems
If a guest has a problem, whether you made a mistake or they did, make it right even if you lose a little money in the process. You want your hotel to have a reputation for being reasonable with guests.
Step 10: Provide Different Types of Accommodation
If your hotel has different types of rooms available, this will boost occupancy. Some people are bringing their family and just won’t stay unless there is a larger room available with enough space. So ensure that you are not leaving out a group of people who could be bringing in money for the hotel.
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